--- title: WHY VISUAL STORYTELLING DOES CORPORATE COMMUNICATIONS LIKE A PRO description: More and more brands are turning to the visual storytelling industry to tell their stories. This article discusses how visual storytelling can help your corporate communications. image: https://www.nucco.co.uk/hubfs/VISUAL-STORYTELLING-low-1.png --- [ Back to all insights ](https://www.nucco.co.uk/insights) # WHY VISUAL STORYTELLING DOES CORPORATE COMMUNICATIONS LIKE A PRO ![VISUAL-STORYTELLING-low-1](https://www.nucco.co.uk/hs-fs/hubfs/VISUAL-STORYTELLING-low-1.png?width=850&name=VISUAL-STORYTELLING-low-1.png)   Share this article [mailto:?subject=Check%20out%20https://www.nucco.co.uk/insights/why-visual-storytelling-does-corporate-comms-like-a-pro/utm_medium=social&utm_source=%20&body=Check%20out%20https://www.nucco.co.uk/insights/why-visual-storytelling-does-corporate-comms-like-a-pro/utm_medium=social&utm_source=](mailto:?subject=Check%20out%20https://www.nucco.co.uk/insights/why-visual-storytelling-does-corporate-comms-like-a-pro/utm_medium=social&utm_source=%20&body=Check%20out%20https://www.nucco.co.uk/insights/why-visual-storytelling-does-corporate-comms-like-a-pro/utm_medium=social&utm_source=) How can visual storytelling can help your corporate communications? For a company, general communication in the digital age can be tricky, and internal communication can be a real challenge, given the diversity of people working for it. Over formalised emails and meetings are just not enough anymore and can easily lead to a lack of engagement or misunderstanding of the key messages. At Nucco, we help big and small companies telling their stories in the most effective way. Above brand storytelling, we specialise in ultra-effective corporate comms, both external and internal. When searching for the most powerful strategy to deliver a message, we always keep in mind the golden rule of storytelling: your audience wants to be both informed and engaged. More and more brands are turning to the visual storytelling industry to tell their stories and rightly so since visual content keeps proving to be the simplest and most engaging way to send a message. The lack of direct human interactions -voice, look, gestures- makes room for ambiguity; using visuals is one of the best ways to express the tone as well as the content. Let’s take a look at a case study that we worked on recently to see how we applied visual storytelling to an internal change campaign. Rolls Royce Engineering | Social Media Etiquette ### Internal corporate comms case study: Rolls-Royce engineering Getting your employees up to speed with the latest technology, trends, and corporate guidelines is far from easy. Finding the right way to communicate important changes, such as a new training program, is essential for the company’s overall well-being. [![76c54-screen-shot-2019-04-10-at-16.12.46](https://www.nucco.co.uk/hs-fs/hubfs/Insights/02.%20WHY%20VISUAL%20STORYTELLING%20DOES%20CORPORATE%20COMMUNICATIONS%20LIKE%20A%20PRO/76c54-screen-shot-2019-04-10-at-16.12.46.png?width=1024&name=76c54-screen-shot-2019-04-10-at-16.12.46.png)](https://vimeo.com/149043781)Rolls Royce Engineering | Social Media Etiquette We worked with Rolls-Royce Engineering to produce a video that aimed to inform employees about the company’s social media policy and to promote social media awareness in the work’s place. Quite a delicate topic to address, as it may sound like Rolls-Royce telling its staff what they should and should not post on their social channels. A message that could easily come across as invasive or even censoring. We took this difficulty into account and realised a 3-minute video that explained why it’s so important to be mindful of any kind of activity on social media. We created Rollo, a stylised character that would generate empathy with all the employees of RR, no matter their geographic location. As a result, the explanatory video delivered Rolls Royce’s view on the subject to 15 countries and was complemented with supporting images on the company intranet and social media channels. [![8952f-screen-shot-2018-09-13-at-12.11.13-1](https://www.nucco.co.uk/hs-fs/hubfs/Insights/02.%20WHY%20VISUAL%20STORYTELLING%20DOES%20CORPORATE%20COMMUNICATIONS%20LIKE%20A%20PRO/8952f-screen-shot-2018-09-13-at-12.11.13-1.png?width=1024&name=8952f-screen-shot-2018-09-13-at-12.11.13-1.png)](https://vimeo.com/149043781)Rolls Royce Engineering | Social Media Etiquette An explanatory video – among other equally powerful steps of a visual campaign – can provide employees with the safety and satisfaction in understanding where the company is headed and the importance of their involvement. If you believe this could be effective in your own company, [get in touch](mailto:newbiz@nuccobrain.com). #### Related Articles [![ab567-mono_render_v08_002126](https://www.nucco.co.uk/hubfs/Insights/COULD%20VR%20SAVE%20YOUR%20CORPORATE%20COMMUNICATIONS/ab567-mono_render_v08_002126.png) ](https://www.nucco.co.uk/insights/could-vr-save-your-corporate-comms/) VR/AR ** COULD VR SAVE YOUR CORPORATE COMMUNICATIONS? ** Companies are catching onto the benefits of integrating VR for corporate communications into their corporate communications strategy. [![HOW-TO-WEAVE-low-1](https://www.nucco.co.uk/hubfs/HOW-TO-WEAVE-low-1.png) ](https://www.nucco.co.uk/insights/how-to-weave-creativity-into-your-corporate-communications) Brand Storytelling ** HOW TO WEAVE CREATIVE INTO YOUR CORPORATE COMMUNICATIONS ** No matter how complex the message, we believe in the power of creative corporate communications and brand storytelling More articles Get in touch. 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