---
title: We're officially practitioners in advertising (we joined the IPA)!
description: Nucco joins the IPA
image: https://www.nucco.co.uk/hubfs/Nucco%20and%20IPA.jpg
---

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# We're officially practitioners in advertising (we joined the IPA)!

![Nucco and IPA](https://www.nucco.co.uk/hs-fs/hubfs/Nucco%20and%20IPA.jpg?width=742&height=418&name=Nucco%20and%20IPA.jpg)

We have invested in membership of the IPA, which is the closest UK organisation we can find that represents a gold standard in professional standards and behaviours. 

This gives Nucco and its clients access to considerable resources while also committing us to a programme of Continuous Professional Development.  It also binds us to the provisions of the IPA Royal Charter, Bye-laws and Rule Book – all of which can be found here: [www.ipa.co.uk/royalcharter](http://www.ipa.co.uk/royalcharter) 

So now we can say something we've never been able to say before:  
"Nucco is an *Incorporated Practitioner in Advertising*."

Maybe it's the fact that our work typically outperforms our clients' competitors' advertising by x2.5 that allows us to say this with confidence!

We think this professional mark of excellence sits well with our B-Corp standards for sustainability and ethics.

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