---
title: TBI shortlisted for The Drum Awards Best Social
description: TBI is shortlisted for The Drum Award's Social Category
image: https://www.nucco.co.uk/hubfs/TBI_Posts-1.png
---

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# TBI shortlisted for The Drum Awards Best Social

![TBI_Posts-1](https://www.nucco.co.uk/hs-fs/hubfs/TBI_Posts-1.png?width=997&height=561&name=TBI_Posts-1.png)

 

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We're delighted to share that our work with The Tony Blair Institute for Global Change has been shortlisted at [The Drum Social Media Awards. ](https://thedrumawards.com/live/en/page/social-media-nominations#/social-media/2024)The Drum Awards recognise effective work in every key marketing discipline so it's great to see our work represented here.

![AWARDS BADGE - FINALIST - Social](https://www.nucco.co.uk/hs-fs/hubfs/AWARDS%20BADGE%20-%20FINALIST%20-%20Social.png?width=447&height=134&name=AWARDS%20BADGE%20-%20FINALIST%20-%20Social.png)

Fighting for policymakers' and politicians' attention during a surprise UK general election. The Tony Blair Institute for Global Change hosts its exclusive one-day event, the Future of Britain 2024, every year. In 2024, the theme was Reimagining the State in the Age of AI. This invitation-only event gathers senior civil servants, policymakers, politicians, influencers, think tanks, and NGOs in central London.

However, it is also live-streamed; an essential measure of its impact is engaging a wider government, civil service, policymaking and engaged citizen audience via the livestream.

Our job as their social media agency was to maximise live stream registrations and engagement with this difficult-to-reach audience in the lead-up, on the day, and after the event across owned and paid social media. As an event in its third year, our targets were set against the previous year's performance. 

The six-week paid and organic social media campaign we planned and created around audiences, issues and their impact on UK society smashed all targets up to +49% YoY.

 

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