UBS win Most Effective Sustainable Product Campaign
We're delighted to share that our work with UBS Asset Management has won Most Effective Sustainable Product Campaign at the Financial Services Forum Marketing Effectiveness Awards.
The Financial Services Forum awards recognise and celebrate the most effective campaigns. The focus of these awards is to reflect the evolving nature of the financial sector itself, and to reward those who have evidenced and executed top class effective marketing campaigns, from across the financial services
Congratulations to UBS, we're proud our beautifully simple approach not only stands out in a sea of sameness but is also globally recognised as award-winning!
Keep reading to learn more about the award-winning work or visit our case study here.
UBS Asset Management
Our work with UBS Asset Management has been nominated for two awards:
- The Drum Awards: B2B: Digital
- The Drum Awards: Digital Industries: B2B
About the work
UBS Asset Management wanted to raise its profile amongst institutional and professional investors, who did not see the business as an innovative pioneer of sustainable ETF and rules-based investment products.
With these above audiences in mind, we developed a "through the funnel" creative campaign that worked from a high-level concept of “Investing in Progress”, to content for the different needs of our segments - ranging from high-level brand films, through white papers and even edutainment with ‘next level’ expertise. The digital campaign included circa 65 messages and executions for paid media, alongside podcasts, video content, and design support for UBS internal content teams.