A new value proposition and visual identity for Camelot Consulting and Camelot Network.
Camelot is a unique independent network and consultancy for the insurance industry.
The Challenge
Camelot's visual identity was tired and struggling to support the breadth of its services. We needed to create a new visual identity that supported the networking and consulting sides of the business.
Examples of the existing visual identity.
The Solution
A simplified brand framework, new value propositions and a visual identity that reinforces the common while emphasising the difference.
The brand framework and manifestos give Camelot a well-defined, consistent story to tell that resonates with its different audiences.
We created a flexible new brand and visual identity featuring unique graphic patterns and colour palettes for both businesses.
The Consulting pattern represents the reach and impact Camelot has.
Lines stretch and emanate to illustrate energy and ambition.
The Network pattern represents individuals and how they together form something bigger than themselves.
It illustrates how collaboration and connection create progress and strengthens the community.
Both patterns, combined with the colour palette, are energetic and dynamic, representing a brand that is ambitious, professional and joyful.
The Results
“This project has been a genuine career highlight for me. It is rare to work on something that combines meaningful purpose, brilliant people, and the freedom to build a brand that clearly reflects what a business stands for and where it is heading.
A big thank you to the team at Nucco, whose expertise brought our vision to life.
Not an easy task, and they helped us achieve it.
Yesterday marked an important step in the evolution of Camelot. In many ways, it is only the start.”
Dani Elliot-Booth
Head of Marketing, Camelot
