DELOITTE | BRAND A series of videos to help Deloitte and the Ministry of Finance in the Gulf Cooperation Council explain VAT and Excise Taxes
Deloitte & Touche (M.E.) is the first Arab professional services firm in the Middle East. Deloitte asked Nucco to create a series of videos to help the Ministry of Finance in the Gulf Cooperation Council (GCC) to explain VAT and Excise Taxes, which were due to be implemented in the Middle East.
The challenge was to teach the concept of VAT and Excise taxes to a business audience unfamiliar with these system and processes. Mixing our experience of design and corporate communication, our team produced a series of videos and infographics to support the Deloitte team during their pitching sessions and subsequent training/education programmes on VAT implementation.
Explaining this concept visually helped Deloitte to communicate a huge amount of complex tax information through a simple and easy to understand narrative. We supported the organisation over a period of two years initially to pitch high level concepts to government infrastructures and later create learning content.
The content created by Nucco is educating many businesses in the Gulf about VAT, resulting in an ongoing series of successful training programmes and a long-lasting collaboration with the entire Deloitte group (more than 15 projects per year).
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