---
title: INNOVATE UK | BRAND
description: Raising awareness by predicting technologies of the future
image: https://www.nucco.co.uk/hubfs/InnovateUKPredictions.png
---

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# ** INNOVATE UK | BRAND ** Raising awareness by predicting technologies of the future

![innovate uk predictions brand storytelling](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Innovate%20UK/d074e-a-21%20(1).png?width=850&name=d074e-a-21%20(1).png)

 

 

Innovate UK asked us to explore how they can raise their awareness.

 

Innovate UK is the UK’s Innovation Agency, they fund and support science and technology innovations that will grow the UK economy.

We decided to rebrand and refresh their YouTube Channel while producing new video series formats to share across their social media platforms.

 Our team developed different extensions of the Innovate UK brand, each with a distinct visual style. These included animated guidelines, format structure creation and visual designs that have been used by all Innovate UK’s content service providers to generate consistent productions for online content.

“The insight fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility”  
– Pete Wilson, Digital Communications Manager at Innovate UK 

**Results**

 

The rebranded Youtube channel and video series resulted in an **increase of 650%** in subscribers on the Innovate UK Youtube channel over 18 months.

 

Further, content views **increased by 875%**, with the highest viewed video a whopping **3411%** more than the previously most popular video. Lastly, and importantly, the campaign started a conversation within the industry. It saw **125 media placements** - a real victory for engaging with Innovate UK's target audience. 

 

 

 

![innovate uk brand storytelling](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Innovate%20UK/fdf5e-b-16%20(1).png?width=857&name=fdf5e-b-16%20(1).png)

 

**360 Video Adaptation**

Based on the same concept as the original ‘Future Predictions’ YouTube series, our team created a 360 animated video projected inside a dome at Innovate UK’s trade show at the NEC. The aim of this video was to help Innovate UK engage with its industry partners and the general public on the subject of technological innovation at the tradeshow.

Projected inside an Igloo dome, the video launched Innovate UK’s Industrial Strategy Challenge Fund, a new government initiative that aims to bring together the UK’s world-leading research with business to meet the major industrial and societal challenges of our time. Future Predictions 360, won gold at the Indigo Design Awards in the mix media / moving image category.

 

[Get in touch](mailto:newbiz@nuccobrain.com) to find out how we can make it beautifully simple for you.

#### Related Projects

[![INNOVATE-UK](https://www.nucco.co.uk/hubfs/INNOVATE-UK.png) ](https://www.nucco.co.uk/work/innovate-uk-audience-of-the-future-branded-campaign)

Public Sector

**

INNOVATE UK | BRANDED CAMPAIGN

**

An innovative story

[![shark trust](https://www.nucco.co.uk/hubfs/Case%20study%20images/The%20Shark%20Trust/Case%20Study%20Thumbnails.png) ](https://www.nucco.co.uk/work/the-shark-trust-brand)

Consumer

**

THE SHARK TRUST | BRAND

**

Securing the future for high seas sharks

[See more work

](https://www.nucco.co.uk/work)

Get in touch.

[Let's talk.

](https://www.nucco.co.uk/contact)

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