---
title: J.P. MORGAN DIGITAL MARKETS | BRAND
description: Dramatising J.P. Morgan’s winning combination of cutting edge technology and traditional values
image: https://www.nucco.co.uk/hubfs/JP%20Morgan%20Thumbnail.png
---

[ Back to all work ](https://www.nucco.co.uk/work)

# ** J.P. MORGAN DIGITAL MARKETS | BRAND ** Dramatising J.P. Morgan’s winning combination of cutting edge technology and traditional values

![2021_Nucco_Master_Slide_Repository](https://www.nucco.co.uk/hs-fs/hubfs/2021_Nucco_Master_Slide_Repository.png?width=1400&name=2021_Nucco_Master_Slide_Repository.png)

 

 

The Challenge

Following a $12 billion investment in technology, J.P. Morgan’s Digital Markets team needed to dramatise their position as the emerging leader in technology and innovation for trading.

They needed to communicate how their cutting-edge technology and history of reliable and trustworthy banking creates a market leading service for their customers.

The Solution

We developed a digital content campaign across paid and owned channels to reposition the J.P. Morgan Digital Markets team.

The campaign was built around ‘evergreen’ hero content focused on expert points of view delivered by J.P. Morgan’s team, this core content was released over time, and promoted in tactical paid and owned media, including landing pages, social media assets and digital ads.

Results

In the first two months, the campaign generated over one million views of our hero content, making it one of J.P. Morgan’s best performing digital campaigns in recent years.

Through effective UX design and compelling, relevant content, user engagement was kept higher and longer. Most sessions had a five min+ average view time – with record sessions of more than 20 minutes.

![JPM001_Trading_Platform_20sCut-high](https://www.nucco.co.uk/hs-fs/hubfs/JPM001_Trading_Platform_20sCut-high.gif?width=1400&name=JPM001_Trading_Platform_20sCut-high.gif)

![Copy of JP Morgan - The Story of Trading - Campaign Development (1)](https://www.nucco.co.uk/hs-fs/hubfs/Copy%20of%20JP%20Morgan%20-%20The%20Story%20of%20Trading%20-%20Campaign%20Development%20(1).png?width=1400&name=Copy%20of%20JP%20Morgan%20-%20The%20Story%20of%20Trading%20-%20Campaign%20Development%20(1).png)

 

![J.P. Morgan Trading Platform-high](https://www.nucco.co.uk/hs-fs/hubfs/J.P.%20Morgan%20Trading%20Platform-high.gif?width=1400&name=J.P.%20Morgan%20Trading%20Platform-high.gif)![Copy of JP Morgan - The Story of Trading - Campaign Development (2)](https://www.nucco.co.uk/hs-fs/hubfs/Copy%20of%20JP%20Morgan%20-%20The%20Story%20of%20Trading%20-%20Campaign%20Development%20(2).png?width=1400&name=Copy%20of%20JP%20Morgan%20-%20The%20Story%20of%20Trading%20-%20Campaign%20Development%20(2).png)![Copy of JP Morgan - The Story of Trading - Campaign Development](https://www.nucco.co.uk/hs-fs/hubfs/Copy%20of%20JP%20Morgan%20-%20The%20Story%20of%20Trading%20-%20Campaign%20Development.png?width=1400&name=Copy%20of%20JP%20Morgan%20-%20The%20Story%20of%20Trading%20-%20Campaign%20Development.png)

#### Related Projects

[![DEBEERS GROUP](https://www.nucco.co.uk/hubfs/DEBEERS%20GROUP.png) ](https://www.nucco.co.uk/work/de-beers-group-digital-training-platform)

Industrial

**

DE BEERS GROUP | TRAINING PLATFORM

**

An educational digital training platform for the De Beers Group workforce and partners

[![GSMA Thumbnail (1)-1](https://www.nucco.co.uk/hubfs/GSMA%20Thumbnail%20(1)-1.png) ](https://www.nucco.co.uk/work/gsma-animation)

Consumer

**

GSMA | CAMPAIGN

**

Helping GSMA promote the world's most influential connectivity event

[See more work

](https://www.nucco.co.uk/work)

Get in touch.

[Let's talk.

](https://www.nucco.co.uk/contact)

## Subscribe to our newsletter

Our newsletter features case studies and useful resources. It goes out about six times a year.

Count me in

You can unsubscribe at any time via our newsletter. Clicking below acknowledges that your information will be transferred to our CRM platform.

![](https://px.ads.linkedin.com/collect/?pid=3044274&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Nucco",
    "url" : "https://www.nucco.co.uk/work/author/nucco"
  },
  "dateModified" : "2023-02-27T10:48:02.642Z",
  "datePublished" : "2021-05-01T09:07:00.000Z",
  "headline" : "J.P. MORGAN DIGITAL MARKETS | BRAND",
  "image" : [ "https://www.nucco.co.uk/hubfs/JP%20Morgan%20Thumbnail.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.nucco.co.uk/work/jpmorgan-brand",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.nucco.co.uk/hubfs/NUCCO_LOGO_CIRCULAR_RGB_ALT_BLACK-1%201.png"
    },
    "name" : "Nucco Brain Studio Ltd."
  }
}
```