---
title: MERCK | BRAND
description: An informative animated campaign about biosimilar medicines for Merck
image: https://www.nucco.co.uk/hubfs/MERCK%20(2).png
---

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# ** MERCK | BRAND ** An informative animated campaign about biosimilar medicines for Merck

![merck animated campaign](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Merck/1%20(1).png?width=850&name=1%20(1).png)

 

 

Educating prospective customers about your product is highly important, especially in ever-advancing industries like healthcare. Understanding this, biosimilar medicine producers Merck wanted to inform healthcare professionals about the difference between a biosimilar and a biologic, and consequently promote their product to doctors.

**The Challenge  
**Merck approached us to create an informative campaign around biosimilar medicines, consisting of a series of six videos.

**Our Solution  
**We used stylised animation for the video campaign, allowing us to address and explain the complex topic in a simple and engaging manner. The consistent and concise videos had a future tech feel to reflect both the content and their brand colours. As well as delivering Merck fresh and unique branded content, the use of animation provided them with a plethora of reusable assets. Employed across their website and social platforms, the informative video series is now one of Merck’s top sales and marketing tools.

[Get in touch](mailto:newbiz@nuccobrain.com) to find out if an animated campaign is the right fit for your organisation.

 

![68cddd98522919.5ede5895f38d2](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Merck/68cddd98522919.5ede5895f38d2.gif?width=1400&name=68cddd98522919.5ede5895f38d2.gif)![merck animated campaign images](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Merck/2%20(1).png?width=1400&name=2%20(1).png)![Merck-2-](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Merck/Merck-2-.gif?width=1400&name=Merck-2-.gif)![Merck animated campaign image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Merck/NB_Merck_Thumbnails_2020_%20(1).jpeg?width=1400&name=NB_Merck_Thumbnails_2020_%20(1).jpeg)![merck animated campaign breakdown](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Merck/5%20(1)-1.png?width=1400&name=5%20(1)-1.png)

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[See more work

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Get in touch.

[Let's talk.

](https://www.nucco.co.uk/contact)

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