THINK NATURE | BRAND Aiming to build more resilient and sustainable societies
Nucco helped deliver the Think Nature ethos and evolution to more than 30 different international companies and EU Commission stakeholders.The Think Nature project aims to build more resilient and sustainable societies by developing a platform that conveys and promotes nature-based solutions to modern issues. The project is part of Horizon 2020, the EU Framework Programme for Research and Innovation funded by the European Commission.
Nucco designed a logo, produced video animations, wrote branding guidelines and created a visual content strategy for this project. We worked in partnership with Book on a Tree, an agency that provided the communication plan and copywriting.
Alongside conventional aspects of communication and content production, our team created a “message tree” infographic to illustrate the progression of the project and communicate its key concepts to Think Nature’s stakeholders. This graphic is an ever-evolving design framework, engineered to allow all participants in the project to see the continuous progress achieved during stakeholder meetings.