The Challenge
Wallbox, an innovative market leader in electric vehicle (EV) charging solutions, needed a creative partner to elevate its organic social media activity.
Our brief was to engage three separate audience groups: B2C, B2B, and their installer base, in a rolling programme of engagement content by refining and delivering their social media strategy across Facebook, Instagram, and LinkedIn.
The Solution
We created a dedicated social-strategy and creative production team to deliver a rolling programme of high-quality, insight-led creative content. It aims to inform customers about the products, create buzz around the brand, and dramatise the impact of EVs in everyday life. The team monitors social and EV trends and plans content accordingly, aligning the work with the overarching strategy.
This is combined with an approach to production based on a two-day shoot to produce the raw material that supports six months of rolling content. This footage is blended and augmented with 2-D and 3-D animation and design to create executions for different audiences.
The Results
While Wallbox is enjoying improved engagement metrics across all three platforms, a highlight of the campaign was a viral stunt that saw over one million shares on Instagram, created with partner UNIT9. This level of engagement is unprecedented in EV social media.