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Featured in The Drum: Imposter syndrome - scourge of the marketing industry or buzzword?


Imposter syndrome in marketing: A real concern or just a buzzword?

The Drum recently asked members of its network to comment on imposter syndrome and if they can relate to it. Mathilda Holmqvist, Creative Director at Nucco, offered a refreshing perspective.
She commented that "imposter syndrome has always rubbed me the wrong way. A catch-all phrase that’s sometimes confused with a perfectly normal response to doing something outside of your comfort zone."
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