---
title: "Featured in The Drum: Imposter syndrome - scourge of the marketing industry or buzzword?"
description: "Imposter syndrome in marketing: Is it a genuine concern or just a trendy buzzword? Our creative director shares her refreshing perspective, questioning its validity in the industry."
image: https://www.nucco.co.uk/hubfs/daniel-cheung-zky0bmmt5m8-unsplash-1.avif
---

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# Featured in The Drum: Imposter syndrome - scourge of the marketing industry or buzzword?

![daniel-cheung-zky0bmmt5m8-unsplash](https://www.nucco.co.uk/hubfs/daniel-cheung-zky0bmmt5m8-unsplash.avif)

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Imposter syndrome in marketing: A real concern or just a buzzword?

The Drum recently asked members of its network to comment on imposter syndrome and if they can relate to it. [Mathilda Holmqvist](https://www.linkedin.com/in/ACoAAAWWuIkB6KnThI_8unRDws_ZO1l8pysv6Y4), Creative Director at Nucco, offered a refreshing perspective.

 

She commented that "*imposter syndrome has always rubbed me the wrong way. A catch-all phrase that’s sometimes confused with a perfectly normal response to doing something outside of your comfort zone*."

 

Read on [here](https://www.thedrum.com/news/2023/09/11/imposter-syndrome-scourge-the-marketing-industry-or-buzzword?utm_content=264664641&utm_medium=social&utm_source=linkedin&hss_channel=lcp-3123556). 

 

 

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