---
title: "Featured in the Drum: We’ve got to let go of the past – and learn to love today’s great work"
description: Our MD, Mark Iremonger, spoke to The Drum about re-calibrating our approach to marketing greatness.
image: https://www.nucco.co.uk/hubfs/Screenshot%202023-02-15%20at%2011.07.57.png
---

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# Featured in the Drum: We’ve got to let go of the past – and learn to love today’s great work

![Screenshot 2023-02-15 at 11.07.57](https://www.nucco.co.uk/hs-fs/hubfs/chub_backup/Screenshot%202023-02-15%20at%2011.07.57.png?width=1400&height=901&name=Screenshot%202023-02-15%20at%2011.07.57.png)

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How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with the fact that data and evidence-based marketing contributes to brands bouncing back quicker post-recession?

Data and tech have revolutionised marketing’s potential – but have they also taken the shine off its creative outer reaches?

Our MD, Mark Iremonger, spoke to [The Drum](https://www.linkedin.com/company/2943312) about re-calibrating our approach to marketing greatness.

![Screenshot 2023-02-15 at 11.07.57](https://www.nucco.co.uk/hs-fs/hubfs/Screenshot%202023-02-15%20at%2011.07.57.png?width=1400&height=902&name=Screenshot%202023-02-15%20at%2011.07.57.png)

Read the article [here](https://www.thedrum.com/opinion/2022/10/04/we-ve-got-let-go-the-past-and-learn-love-today-s-great-work).

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