Featured in The Drum: From the Geico gecko to Coke red, what’s the secret to an enduring brand asset?

The US insurance sector could be as conservative as other countries. But it's menagerie of bonkers characters, catchy jingles and endlessly repeatable copy lines make it anything but.

A few thoughts from our Creative Partner, Alistair Robertson and the Nucco team on big, bold and unapologetic brand assets for The Drum.

Take a read here.