---
title: ODX | BRAND
description: Communicating the advantages of ODX's complex financial technology
image: https://www.nucco.co.uk/hubfs/ODX%20Thumbnail%201.png
---

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# ** ODX | BRAND ** Communicating the advantages of ODX's complex financial technology

![odx explainer content](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/1%20(2)%20(1).png?width=850&name=1%20(2)%20(1).png)

 

 

ODX is a B2B fintech provider that offers digital white-labelled solutions for banks, helping them efficiently address the banking needs of small businesses. With sales expansion plans underway in the US, ODX was in need of a campaign to support their growth by communicating the advantages of their technology to C-suite stakeholders in a simple and engaging way. 

**The Challenge**

Creating an explainer campaign for ODX, it was vital for us to showcase how ODX’s seemingly complex service could be facilitated by them for high-level decision-making banking. We needed to produce a video aimed at helping C suite level individuals truly understand the technology and its benefits. The project approach echoed one of our key beliefs: complex doesn’t equal complicated.  

 

**Our Solution**

We deconstructed strong technical jargon into simple and understandable terms, offering an efficient and to-the-point explanation about ODX’s technology. Using visual storytelling, we developed an engaging narrative around the ODX platform’s functionality and the benefits of implementing it for banks. A flagship content piece on their website, the campaign is now used as a staple of all communications throughout the organisation.

 

[Get in touch](mailto:newbiz@nuccobrain.com) if you think an explainer video is right for your business.

 

![odx explainer content image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/2%20(2)%20(1).png?width=1400&name=2%20(2)%20(1).png)

![3](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/3.gif?width=1400&name=3.gif)

![4](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/4.gif?width=1400&name=4.gif)![odx explainer content image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/5%20(2)%20(1).png?width=1400&name=5%20(2)%20(1).png)

![6](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/6.gif?width=1400&name=6.gif)![odx explainer content image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/ODX/7%20(1).png?width=1400&name=7%20(1).png)

 

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