---
title: SUPERCEDE | BRAND
description: Selling a digital-first service to a 'digital-second' industry
image: https://www.nucco.co.uk/hubfs/Supercede%20brand%20(9).png
---

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# ** SUPERCEDE | BRAND ** Selling a digital-first service to a 'digital-second' industry

![Supercede brand (1)](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/SUPERCEDE/Supercede%20brand%20(1).png?width=1500&name=Supercede%20brand%20(1).png)

 

The Challenge

How to explain a complex digital-first product to customers that traditionally work offline. 

Supercede is a new brand in the reinsurance market.  They are an independent reinsurance technology company that supports, rather than disintermediates, the traditional tripartite value chain.They offer a digital ecosystem to brokers, reinsurers and cedents to network, analyse data and facilitate placements.

With a brand new name and a complex service to communicate to a broad audience with specific pain points, they approached us to help them make a splash.

![5](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/SUPERCEDE/5.png?width=1400&name=5.png)

The Solution

A multi-channel digital campaign that explains their complex offer, including video, static and video collateral for different social media activations, banners and email campaigns.

Initially, we worked with Supercede to develop a comprehensive launch strategy, which informed the creative work we delivered.

We began by creating a hero film explaining the whole Supercede ecosystem, but designed it so it could be edited into shorter videos for three individual audiences – brokers, reinsurers and cedents.

As well as video content, we also repurposed imagery from the campaign to create supporting digital banners for web, social media and email – both at launch and after.

![15c](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/SUPERCEDE/15c.png?width=1921&name=15c.png)

![supercede](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/SUPERCEDE/supercede.png?width=1400&name=supercede.png)

![15b](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/SUPERCEDE/15b.png?width=1400&name=15b.png)

![2-1](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/SUPERCEDE/2-1.png?width=1400&name=2-1.png)

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Financial

**

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[See more work

](https://www.nucco.co.uk/work)

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