Featured in The Drum: Approaches to audience profiling
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Personas non grata? Marketers on new approaches to audience profiling.
"Defining audiences to apply actionable insights is as important as ever."
Are marketers moving beyond audience personas? Or does this tried-and-true method still have a part to play? The Drum Network recently asked a bumper crop of strategy specialists, including our own MD and strategy partner, Mark Iremonger, for their opinions on the matter.