---
title: "Featured in the Drum: AI is the creative rebirth we’ve been dying for"
description: Will AI cut the crap and breathe new life into our industry? 👽
image: https://www.nucco.co.uk/hubfs/creative-rebirth-we-ve-been-waiting%20.jpg
---

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# Featured in the Drum: AI is the creative rebirth we’ve been dying for

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Will AI cut the crap and breathe new life into our industry? 👽

Digital transformation remains not just a buzz-term, but a significant goal for all sorts of organisations. For this month's Focus, The Drum is tapping into the Network to understand where brands and agencies are in the digital transformation timeline.

Our creative partner, [Alistair Robertson, ](https://www.linkedin.com/in/ACoAAADOrA4BAZ4XJr_Bnn_w72UjjMJD0lfj83o)kicks off this month’s focus with a fresh perspective on the long-awaited creative rebirth. 

Read it [here](https://www.thedrum.com/opinion/2023/04/17/ai-and-digital-transformation-are-the-creative-rebirth-we-ve-been-waiting ).

 

 

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