---
title: DREAMCLOUD | BRAND
description: A mix of live-action and animation
image: https://www.nucco.co.uk/hubfs/DREAMCLOUD.png
---

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# ** DREAMCLOUD | BRAND ** A mix of live-action and animation

![dreamcloud brand storytelling logo](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/68cd3-a%20(1).png?width=1400&name=68cd3-a%20(1).png)

 

 

![dreamcloud brand storytelling animation](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/fb64f-bc%20(1).png?width=1400&name=fb64f-bc%20(1).png)Working with Facebook’s in-house creative team, US luxury mattress producer [DreamCloud](https://www.dreamcloudsleep.com/) had developed a concept – to show how a good night’s sleep can inspire you to chase down your dreams. When they came to us, they had already gathered real-life stories from social media, and they were looking for a studio to give these stories a vibrant look and feel.

We developed a script and style frames for the visual style and character design,  mixing live-action and animation, tricky. The difference in aesthetics can be jarring if not done well – which meant a lot of designing animated content over live-action to match the look seamlessly. We created three videos based around people whose dreams had taken them on safari, led them to start as florists, and introduced them to a lifelong passion for astronomy.

The project involved a mix of 2D animation, motion graphics and frame-by-frame animation, squeezing each story into a short, concise 15 seconds.

[Get in touch](mailto:newbiz@nuccobrain.com) to find out how we can create engaging animations for your business.

![dreamcloud brand storytelling animation image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/12c79-d%20(1).png?width=1400&name=12c79-d%20(1).png)![5662c-dre001_vimeo_casestudy_product_gif_master2](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/5662c-dre001_vimeo_casestudy_product_gif_master2.gif?width=1400&name=5662c-dre001_vimeo_casestudy_product_gif_master2.gif)![dreamcloud brand storytelling image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/beb66-f-copy%20(1).png?width=1400&name=beb66-f-copy%20(1).png)![dreamcloud brand storytelling animation](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/d3171-g%20(2).png?width=1400&name=d3171-g%20(2).png)

 

#### Related Projects

[![shark trust](https://www.nucco.co.uk/hubfs/Case%20study%20images/The%20Shark%20Trust/Case%20Study%20Thumbnails.png) ](https://www.nucco.co.uk/work/the-shark-trust-brand)

SOCIAL IMPACT

**

THE SHARK TRUST | BRAND

**

Securing the future for high seas sharks

[![NOKIA SNAKE](https://www.nucco.co.uk/hubfs/Case%20study%20images/Thumbnails_Case%20Studies/NOKIA%20SNAKE.png) ](https://www.nucco.co.uk/work/nokia-snake-ar-experience)

Consumer

**

NOKIA SNAKE | AR EXPERIENCE

**

A new adaptation of Facebook Messenger Snake

[See more work

](https://www.nucco.co.uk/work)

Get in touch.

[Let's talk.

](https://www.nucco.co.uk/contact)

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