Working with Facebook’s in-house creative team, US luxury mattress producer DreamCloud had developed a concept – to show how a good night’s sleep can inspire you to chase down your dreams. When they came to us, they had already gathered real-life stories from social media, and they were looking for a studio to give these stories a vibrant look and feel.
We developed a script and style frames for the visual style and character design, mixing live-action and animation, tricky. The difference in aesthetics can be jarring if not done well – which meant a lot of designing animated content over live-action to match the look seamlessly. We created three videos based around people whose dreams had taken them on safari, led them to start as florists, and introduced them to a lifelong passion for astronomy.
The project involved a mix of 2D animation, motion graphics and frame-by-frame animation, squeezing each story into a short, concise 15 seconds.
Get in touch to find out how we can create engaging animations for your business.
![dreamcloud brand storytelling animation image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/12c79-d%20(1).png?width=1400&name=12c79-d%20(1).png)
![5662c-dre001_vimeo_casestudy_product_gif_master2](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/5662c-dre001_vimeo_casestudy_product_gif_master2.gif?width=1400&name=5662c-dre001_vimeo_casestudy_product_gif_master2.gif)
![dreamcloud brand storytelling image](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/beb66-f-copy%20(1).png?width=1400&name=beb66-f-copy%20(1).png)
![dreamcloud brand storytelling animation](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/Dreamcloud/d3171-g%20(2).png?width=1400&name=d3171-g%20(2).png)