NOKIA SNAKE | BRAND An AR adaptation of Facebook Messenger Snake
We wanted to capture the nostalgic appeal of the original game and introduce it to the state-of-the art possibilities of AR. Because that’s when tech’s at its best – when it’s showing audiences a new angle on a familiar concept. Our approach was two-fold: The first was an interactive AR Snake mask that used the forward-facing camera to capture the user’s face and overlaid a stylised lo-fi snake head on-screen. When the user opened their mouth, the AR image would respond live, hissing a pixelated tongue or taking a bite from digitally-generated AR apples.