Setting course for brand growth
The Challenge
Performance Consultants International (PCI) is one of the world’s leading performance coaching and training organisations.
With decades of experience they own the intellectual property rights for some of the most famous performance coaching programs - “The Grow Model” and “The Inner Game”.
At a significant growth point in their organisational evolution they asked Nucco to deliver a purposeful new brand strategy and a dynamic new look and feel that could help grow their multidisciplinary offering.
The Solution
Beginning with audience and competitor research our team redefined the strategic brand proposition.
Working in partnership with the client C-suite, we discovered clear competitive water and a re-energised purpose into which the business could grow.
From the delivery of the strategic framework we moved to creative exploration and updated all aspects of the brand.
Providing the organisation with an elegant yet powerful new brand, we delivered detailed visual and written guidelines along with design examples for all digital and traditional media, including a new website.
"This is very strong indeed and exactly what we need. From PCI’s existing brand guidelines, you have created a powerful BVI and design system that feels strategic, confident and contemporary. Together with the framework, this now feels like it can radically support PCI’s global ambition and the premiumisation of PCI’s brand experience. A lot of thought has gone into this to create coherence and flow."
CMO, Performance Consultants International
