---
title: ROYAL SHAKESPEARE COMPANY & SAMSUNG | LEARNING
description: An app that makes Shakespeare relatable.
image: https://www.nucco.co.uk/hubfs/Samsung%20Thumbnail%201.png
---

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# ** ROYAL SHAKESPEARE COMPANY & SAMSUNG | LEARNING ** An app that makes Shakespeare relatable.

![samsung royal shakespeare company interactive experience](https://www.nucco.co.uk/hs-fs/hubfs/SAMSUNG-2%20(1).png?width=850&name=SAMSUNG-2%20(1).png)

 

We worked with The Royal Shakespeare Company and Samsung to create a multi-modal learning app. *RE:Shakespeare *includes augmented reality and interactive experiences that help high school students unlock Shakespeare’s language, transforming difficult lines into fun lyrical challenges, and helping students to reinterpret, re-mix and perform original and modern interpretations of Shakespeare. 

With RE:Shakespeare, the Royal Shakespeare Company has successfully reproduced the classic play, Much Ado about Nothing, into mobile content that contains modern and entertaining elements.

A number of well-known British actors, including David Tennant, who hosted the app, showed their commitment to make Shakespeare more engaging for pupils.

“*Shakespeare’s works are not only a great British treasure, they have also had a huge influence on literature around the world*,” said Won-Pyo Hong, Chief Marketing Officer (CMO) of Samsung Electronics. “*That is why we launched this campaign: to use technology to help preserve the world’s cultural heritage, and at the same time inspire our customers by combining digital technology and classic literature.*”

Samsung plans to build on the momentum from RE:Shakespeare by expanding similar programs, in order to give teenagers from around the world the opportunity to look back on their cultural heritage and history through digital devices.

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