---
title: "Featured in the Drum: Human v machine: Who will win our competition between an AI and a real writer?"
description: The rise of artificial intelligence tools like ChatGP3, DALL·E 2 and Copy AI has fascinated the creative team here at Nucco. So, with the help of The Drum, we decided to test the tools to see how well they perform against us - human vs machine, who will win?
image: https://www.nucco.co.uk/hubfs/Screenshot%202022-12-21%20at%2015.30.07.png
---

[ Back to all news ](https://www.nucco.co.uk/news)

# Featured in the Drum: Human v machine: Who will win our competition between an AI and a real writer?

![Screenshot 2022-12-21 at 15.30.07](https://www.nucco.co.uk/hs-fs/hubfs/Screenshot%202022-12-21%20at%2015.30.07.png?width=1400&height=1019&name=Screenshot%202022-12-21%20at%2015.30.07.png)

 

Share this article

<https://www.facebook.com/share.php?u=https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=> <https://twitter.com/intent/tweet?original_referer=https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=&url=https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=&source=tweetbutton&text=> <https://www.linkedin.com/shareArticle?mini=true&url=https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=> [mailto:?subject=Check%20out%20https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=%20&body=Check%20out%20https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=](mailto:?subject=Check%20out%20https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=%20&body=Check%20out%20https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writerutm_medium=social&utm_source=)

Over the past 12 months there has been an influx of AI technologies that have captured the imagination, no doubt setting a few nervous “job security” butterflies aflutter.

We've spent hours prompting DALLE-2 and sitting agog while Lex finished our sentences. The [launch of ChatGPT](https://www.thedrum.com/news/2022/12/05/interview-with-ai-chatgpt-says-consider-the-risks-using-ai-advertising), has brought the tech to a wider audience, with interest levels going through the roof. 

At Nucco, our discussion has already moved on from whether it’s cool (it is), to 'how good or useful are the tools in reality?'

So, with the help of The Drum, we decided to set a test. Human v AI. Human and machine asked to complete the same task: the writing of a short article examining “The power of AI in creative industries”.

![ai tools image](https://www.nucco.co.uk/hs-fs/hubfs/ai%20tools%20image.png?width=1400&height=788&name=ai%20tools%20image.png)

Look out for our human v AI test articles. Let’s see who’s best.

Check it out the competition [here](https://www.thedrum.com/opinion/2022/12/13/human-v-machine-who-will-win-our-competition-between-ai-and-real-writer).

#### Related Articles

[![ai tools image](https://www.nucco.co.uk/hubfs/chub_backup/ai%20tools%20image.png) ](https://www.nucco.co.uk/insights/ai-tools-for-marketing)

**

A GUIDE TO CURRENT AI TOOLS AND HOW TO USE THEM IN YOUR MARKETING

**

The AI explosion is upon us. We've produced a handy guide summarising the latest AI tools and how to use them in your marketing.

[![Nucco.Nick_illustration_of_colourful_balloons_de8d363b-96bb-4bc5-9282-3ff78c772bb5](https://www.nucco.co.uk/hubfs/Nucco.Nick_illustration_of_colourful_balloons_de8d363b-96bb-4bc5-9282-3ff78c772bb5.png) ](https://www.nucco.co.uk/insights/creative-quality-matters)

**

WHY CREATIVE QUALITY MATTERS

**

Nucco Creative Partner, Alistair Robertson gives his thoughts on the need to deliver quality creative during economic uncertainty.

More articles

Get in touch.

[Let's talk.

](https://www.nucco.co.uk/contact)

## Subscribe to our newsletter

Our newsletter features case studies and useful resources. It goes out about six times a year.

Count me in

You can unsubscribe at any time via our newsletter. Clicking below acknowledges that your information will be transferred to our CRM platform.

![](https://px.ads.linkedin.com/collect/?pid=3044274&fmt=gif)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Nucco",
    "url" : "https://www.nucco.co.uk/news/author/nucco"
  },
  "dateModified" : "2023-05-12T10:21:45.109Z",
  "datePublished" : "2023-03-01T14:15:00.000Z",
  "headline" : "Featured in the Drum: Human v machine: Who will win our competition between an AI and a real writer?",
  "image" : [ "https://www.nucco.co.uk/hubfs/Screenshot%202022-12-21%20at%2015.30.07.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.nucco.co.uk/news/featured-in-the-drum-who-will-win-our-competition-between-an-ai-and-a-real-writer",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.nucco.co.uk/hubfs/NUCCO_LOGO_CIRCULAR_RGB_ALT_BLACK-1%201.png"
    },
    "name" : "Nucco Brain Studio Ltd."
  }
}
```