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Business (B2B) Case Studies

BRAND TRANSFORMATION FOR A GLOBAL B2B BUSINESS A new brand to better connect with customers

Acuity Knowledge Partners is a huge success story.

They are a trusted strategic partner to many of the world's leading financial services firms and global corporations, delivering enhanced performance and productivity.  

We were delighted to lead their new brand development, which launched in December 2025.

"Nucco were a true strategic partner on our rebrand, striking the right balance between constructive challenge and pragmatic momentum. We couldn’t have done this without them.”
Global Head of Brand and Marketing, Acuity Analytics

“This evolution marks more than just a name change; it reflects our vision to empower clients with insight, innovation, and impact.”
CEO, Acuity Analytics

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