---
title: UBS ASSET MANAGEMENT | CAMPAIGN
description: Award-winning B2B campaign connecting sophisticated investors to sustainable investment solutions
image: https://www.nucco.co.uk/hubfs/Investing_progess_Featured_image.jpg
---

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# ** UBS ASSET MANAGEMENT | CAMPAIGN ** Award-winning B2B campaign connecting sophisticated investors to sustainable investment solutions

 

![BADGE-WINNER-2](https://www.nucco.co.uk/hubfs/BADGE-WINNER-2.svg)  ![FINANCIAL SERVICES FORUM WINNER](https://www.nucco.co.uk/hs-fs/hubfs/FINANCIAL%20SERVICES%20FORUM%20WINNER.png?width=252&height=98&name=FINANCIAL%20SERVICES%20FORUM%20WINNER.png)  ![BIMA Awards Logo](https://www.nucco.co.uk/hs-fs/hubfs/BIMA%20Awards%20Logo.png?width=142&height=88&name=BIMA%20Awards%20Logo.png)

The Challenge

While UBS Asset Management has high awareness as a global financial services brand, they are less well-known for sustainable investment solutions.

With 150bn USD in ESG AuM and 30bn USD in sustainable ETFs, over 50% of which are customised, UBS's innovative approach to passive sustainable investment solutions is not widely recognised among professional investors despite its being an early entrant with over 20 years of experience. 

UBS needed to raise its profile amongst institutional and professional investors, who were unaware that UBS is an innovative pioneer of sustainable ETF and rules-based investment solutions. 

The challenge crossed 21 markets and a broad range of institutional and wholesale investors.

 

![Nucco_UBS_Campaign intro](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/UBS/Investing%20in%20Progress/Nucco_UBS_Campaign%20intro.gif?width=1400&height=789&name=Nucco_UBS_Campaign%20intro.gif)

The Solution

Institutional and wholesale professional investors are a diverse audience with different maturity levels regarding sustainable investing.  To tackle this diversity, we created three audience segments; the Emergers, Developers and Leaders, which allowed us to plan customer journeys and create advertising and content that resonated with the audience, whatever their stage in the customer journey.

![Strategy](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/UBS/Investing%20in%20Progress/Strategy.png?width=1400&height=699&name=Strategy.png)

With these audiences in mind, we developed a creative campaign that worked through the marketing funnel, from a universal high-level creative concept of ‘Investing in Progress’ to content and messaging for our three segments—from high-level brand films, white papers, and podcasts with ‘next-level’ expertise.  

Creatively groundbreaking for UBS, our use of 3D environments combined with iconic red 2D illustrated animation created cut-through in crowded financial services markets. 

The campaign included circa 65 messages and executions for paid media, alongside podcasts, hero and supporting video content, and design support for UBS internal content teams.*  
*

The Results

The campaign's first month smashed expectations, with the paid animated elements significantly outperforming comparative financial services campaigns. With CTR’s x2.5 times benchmark, alongside category-leading viewability scores.

Independent qualitative research complemented this, summarising the creative: "The sense of UBS as an agency of change—as central to the solutions to those problems—committed to progress and to building brighter futures—was widely recognised and appreciated.”  

![Nucco_UBS_infographic](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/UBS/Investing%20in%20Progress/Nucco_UBS_infographic.gif?width=1400&height=786&name=Nucco_UBS_infographic.gif)

Independent research confirmed, “The simple modernity of the artwork underscores UBS’s commitment to progress against the grey of the ‘old world establishment”, which is central to achieving the brief of raising awareness of UBS as a pioneer and innovator in sustainable investing.

![Nucco_UBS_Hero film_still](https://www.nucco.co.uk/hs-fs/hubfs/Nucco_UBS_Hero%20film_still.jpg?width=1400&height=787&name=Nucco_UBS_Hero%20film_still.jpg)

The campaign included different messages that spoke to the three segments of sustainable investment maturity.

![Nucco_UBS_Linked in_recreated](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/UBS/Investing%20in%20Progress/Nucco_UBS_Linked%20in_recreated.png?width=1400&height=988&name=Nucco_UBS_Linked%20in_recreated.png)

Platform-appropriate formats and messaging for paid, owned and earned channels supported the whole marketing funnel from awareness to conversion.  

![UBS](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/UBS/Investing%20in%20Progress/UBS.jpg?width=1400&height=789&name=UBS.jpg)

This 'full-funnel approach' created a cohesive campaign that created cut-through in a crowded communications landscape.

![Nucco_UBS_Bloomberg_ad_computer screen](https://www.nucco.co.uk/hs-fs/hubfs/Case%20study%20images/UBS/Investing%20in%20Progress/Nucco_UBS_Bloomberg_ad_computer%20screen.png?width=1400&height=873&name=Nucco_UBS_Bloomberg_ad_computer%20screen.png)

 

We're also delighted that the campaign won awards for best B2B at the Financial Services Forum Marketing Effectiveness Awards, The Drum Digital Industries Awards and the BIMAs

    ![BADGE-WINNER](https://www.nucco.co.uk/hubfs/BADGE-WINNER.svg)            ![Marketing Effectiveness Winner 2023 (1)](https://www.nucco.co.uk/hs-fs/hubfs/Marketing%20Effectiveness%20Winner%202023%20(1).png?width=297&height=167&name=Marketing%20Effectiveness%20Winner%202023%20(1).png).       ![BIMA Awards Logo](https://www.nucco.co.uk/hs-fs/hubfs/BIMA%20Awards%20Logo.png?width=181&height=113&name=BIMA%20Awards%20Logo.png)

 

 

 

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