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The Drum Awards 2023 | Two clients shortlisted
We're excited to announce our nominations for three Drum awards! Read more about our work with UBS and PCI and join us in celebrating this achievement.
Featured in The Drum | How does AI art make creative directors feel?
Discover how AI art is impacting creative directors, including Nucco's leading CD Joseph Hodgkiss.
Featured in The Drum: Imposter syndrome - scourge of the marketing industry or buzzword?
Imposter syndrome in marketing: Is it a genuine concern or just a trendy buzzword? Our creative director shares her refreshing perspective, questioning its validity in the industry.
Featured in The Drum: Can B Corp still drive real change in marketing?
Is B Corp still effective in driving sustainability in marketing? The Drum explores the controversy surrounding B Corp's policies and asks industry experts for their thoughts. Read more here.
The Drum Marketing Awards: Our creative partner is on the jury!
Alistair Robertson joins The Drum's Digital Advertising awards jury, celebrating innovation and excellence in the digital realm.
Featured in The Drum: Do ads have to be real?
Marketing execs discuss the rise of not-quite-real ads, including deepfakes, and the concerns they raise for advertisers. Read industry experts' opinions in The Drum.
Featured in The Drum: Approaches to audience profiling
Learn about the latest approaches to audience profiling in this Drum article. Discover if marketers are moving beyond audience personas or if they still have a part to play. Read what our strategy specialist Mark Iremonger has to say.
Featured in the Drum: AI is the creative rebirth we’ve been dying for
Will AI cut the crap and breathe new life into our industry? 👽
Featured in the Drum: Human v machine: Who will win our competition between an AI and a real writer?
The rise of artificial intelligence tools like ChatGP3, DALL·E 2 and Copy AI has fascinated the creative team here at Nucco. So, with the help of The Drum, we decided to test the tools to see how well they perform against us - human vs machine, who will win?
Featured in the Drum: We’ve got to let go of the past – and learn to love today’s great work
Our MD, Mark Iremonger, spoke to The Drum about re-calibrating our approach to marketing greatness.